Canon gets closer to inspire creative communities across Africa

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(DUBAI, UNITED ARAB EMIRATES, June 16th, 2021) Canon Central and North Africa (CCNA) is inviting film and photography communities across Africa to connect and collaborate.


They are excited to announce the first three: SYNC School in Cairo, Egypt; Peexoo, a Nigerian photography hub, and the Photographers’ Association of Kenya (PAK). More are welcome as the global imaging leaders would like to develop creative collaborations in every country in the region.

Canon has been a long-standing supporter of film and photography education groups. These

relationships can now go deeper by sharing Canon expertise, knowledge and technology, with regular masterclasses, training opportunities, photo booths and competitions.

Amine Djouahra, Sales and Marketing Director for Canon Central & North Africa

Canon is committed to build closer ties with its customers and the collaborations are a way to inspire and enrich the next generation of image-makers. “Our mission is to empower people to see the bigger picture, on a grand yet local level,” explains Amine Djouahra, sales and marketing director for Canon Central & North Africa. “In this rapidly changing, image-based culture, we want to explore new and innovative ideas with a wider audience.”

There has been an enthusiastic response: “SYNC is a community based school of 94,000 for

creatives in Egypt with photographers, filmmakers and content creators. We are thrilled to build this relationship with Canon and learn, grow and create together,” said SYNC’s founder and creative director, Mustafa Sharara.

Peexoo, a photography hub powered by artificial intelligence, brings together 2,000+ photographers and videographers from across Nigeria. “We change perceptions through film and photography,” said

Peexoo Co-Founder, tech-preneur Steven Kelechi Nwadike. “We are ecstatic that Canon is joining us on this journey.”

The Professional Photographers’ Association of Kenya (PAK) is the leading photographic society in the country, representing professionals, amateurs and hobbyists. “We are proud to partner with Canon at this time, a collaboration which will uplift, inspire and encourage our photographic community,” said Victor Otieno, PAK Treasurer.

Through the collaborations, community members gain exclusive access to masterclasses with Canon ambassadors including Emmanuel Oyeleke and Yagazi Emezi who will present a masterclass to Peexoo members and Menna Hossam who will present “Fine art and fashion photographer: Challenges of this genre & the future of creating enchanting images in the era of social media”, to SYNC School members.

Regular competitions will be used to challenge and inspire with exciting prizes such as Canon’s mini phone-to-printer Zoemini, the portable Selphy and the G-Series printers, as well as a compact Powershot SX720 and mirrorless M50 cameras.

Hands-on ‘touch and try’ sessions with cutting-edge Canon R system technology, EOS cameras and lenses are in the plan with special, members-only discounts available on Canon equipment.

Canon’s interest in developing and recognising excellence both in amateur and professional

photographers goes beyond this. The Canon Future Focus programme for students is in its fifth year and the inaugural Redline Challenge for amateur photographers received great response in entries from African region.

 “We believe in enriching local creatives and welcome the opportunity to connect and support the next generation of visual storytellers. By investing expertise, technology and opportunities in them, we hope to enhance their art, skills and future careers,” said Amine Djouahra.

 Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).


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